Synthesia

Synthesia produces video presented by AI avatars rather than a filmed human, aimed at businesses that need training or explainer content at a volume regular filming cannot sustain. The company states it is used by more than 50,000 teams and carries a 4.7 rating from over 2,000 reviews on G2, both figures worth treating as vendor claims rather than independently audited.

Pricing recently dropped: the site advertises plans now starting from $18 a month, a 38% reduction the vendor attributes to recent pricing changes. The free Basic tier gives 1,200 credits a month, enough for up to 10 minutes of video and 25 AI-generated video assets, which is a genuinely workable amount for evaluating quality before paying anything.

An API sits alongside the consumer product, letting teams generate video programmatically rather than through the web interface, useful for anyone needing to produce many similar videos automatically rather than one at a time by hand.

Where to be careful

AI avatar video raises the same disclosure questions as any synthetic media: viewers should generally know when they are watching a generated presenter rather than a real person, and several jurisdictions and platforms are moving toward requiring exactly that. Check your own use case against current disclosure norms rather than assuming none apply.